Video marketing is becoming a powerful tactic for sharing information. For one thing, video tends to stand out among the clutter of links and articles that are most often shared and you can make a high quality video on a relatively small budget. People looking for information on the Web in general, are looking for a quick find—so visuals, such as videos and infographics can trump a long article in best reaching this audience.
According to a survey by Yes! Media Works, video is an important information gathering tool used by C-level executives, and particularly for those under 50.