Call tracking is one of our most advanced and useful features. When a visitor comes to your website following an online search, we assign a unique phone number to them during their entire stay. As long as they are on the site, they are the only one seeing that number. When they call, you will know who called and what keyword(s), pages, etc. they saw and used while they were online with you. This means you can see phone calls as conversions!
Not only can you see which marketing sources are driving calls, but now you can drill down to the individual search keyword level for ads and link calls to specific web visitors and their actions on your site.